St Peter’s Girls’ School had recently launched a new tagline, Challenge Your Thinking, so needed a creative approach for their new prospectus. The catch? From concept to delivery, we had limited time – including the Christmas/New Year break. The direction for the piece came from a simple statement – the power of why – and how the school puts its tagline into action.
This was a challenging yet very rewarding project. Together with West Creative and Openbook Howden, we truly challenged our own thinking and developed an innovative document.
Featuring a die-cut cover, the brochure is a mix of offset-printed full colour spreads, interspersed with digitally printed short pages. A UV varnish added to the digital pages is a cost-effective ‘special’ touch to add some prestige to this outstanding publication.
Each section of the brochure details the information needed by parents considering the school for their daughter, while also showcasing some of the school’s beautiful photography.
